For commercial real estate (CRE) brokers, especially those setting up a new brokerage or advisory, visibility is everything. If landlords, occupiers, or founders are searching to find an office, rent an office, or find a cheap office in New York, London, or any city, Google is usually the first stop.
At Zync, we see one clear pattern across high-performing brokers: those who combine Google Business Profile + local SEO + CRM-driven lead building consistently outperform those who rely on referrals alone.
This guide translates proven steps into a CRE-specific framework, tailored for office brokers & landlords, and flexible workspace advisors.
Step 1: Claim & Verify Your Google Business Profile (GBP)
A Google Business Profile is the foundation of local SEO. It ensures that when someone searches:
- office broker near me
- office in London
- office in New York
- lease an office
- switch an office
…your brokerage shows up before competitors.
What CRE Brokers Should Know
Verification is not always smooth. Google may offer:
- Video verification
- Email or invoice verification
- Business registration checks
Many brokers succeed only after multiple attempts.
Zync tip: Treat verification like a deal cycle. If one route fails, re-submit with stronger proof (company registration, website, CRM screenshots, landlord mandates).
Persistence wins.
Step 2: Master Video Verification (CRE-Specific)
Google increasingly prefers video verification, especially for service-based businesses like office brokers.
How to Record a Winning Video
Think like a tenant or landlord walking through your brand:
- Start outside the building (capture street signs clearly)
- Show the entrance and access route
- Enter your office or serviced workspace
- Show your desk, signage, or branded material
- Display proof of operations:
- Broker website
- CRM dashboard (e.g. live office listings, enquiries)
- Invoices or landlord instructions
It doesn’t need to be cinematic—clarity beats polish.
Zync insight: Brokers who show real office data (active listings, landlord inventory, deal flow) tend to pass verification faster.
Step 3: Optimise Your Profile for Office & CRE SEO
Once verified, optimisation is where SEO growth compounds.
Essential Optimisation Checklist
- Business name: Use your real brokerage name (avoid keyword stuffing)
- Category: Commercial real estate broker / Office broker
- Description: Naturally include keywords:
- office
- work office
- rent an office
- lease an office
- office broker
- landlord representation
- Locations:
- office in London
- office in New York
- office in [any town or city]
- Photos:
- Your office
- Team & brokers
- Buildings you represent
- Local landmarks
A complete profile increases the chance Google shows you when clients search “find an office” or “compare broker availability”.
Step 4: Reviews = Lead Building Engine
For CRE brokers, reviews are digital trust signals.
Even landlords now Google brokers before issuing mandates.
How Top Brokers Build Reviews
- Ask after successful viewings
- Ask after lease completion
- Share a direct review link
- Make it part of your post-deal process
30+ authentic reviews can dramatically improve ranking for:
- find a cheap office
- office broker near me
- rent an office fast
Zync insight: Reviews mentioning speed, data accuracy, and deal transparency convert better than generic praise.
Step 5: Local SEO Pages That Convert
To scale beyond your GBP, create location-specific landing pages:
- Office in London
- Office in New York
- Office in Manchester
- Office in Dubai
- Office in [any city]
Each page should:
- Target one city
- Include landlord inventory
- Link to your GBP
- Capture leads into your CRM
This is where Zync’s marketplace-CRM approach shines—connecting SEO traffic → enquiries → landlord data → broker follow-up.
Step 6: Use the Right CRE Tools (Don’t Outgrow Your Stack)
As your leads grow, spreadsheets fail.
Brokers increasingly compare:
- compare real estate CRM
- compare best CRM for workspaces
- compare office database
- compare marketplace CRM for commercial real estate
- best CRE broker tools
Zync is designed specifically for:
- Office brokers
- Flexible workspace advisors
- Landlord-led deal flow
By combining CRM + office inventory + lead tracking, brokers stop losing enquiries and start scaling predictably.
Final Thoughts: Google Is Your Silent Broker
For modern CRE brokers, Google works 24/7:
- Finding tenants
- Validating trust
- Feeding your CRM
- Strengthening your brand
A properly set-up Google Business Profile is not “marketing fluff”—it’s infrastructure.
At Zync, we believe brokers who win tomorrow are those who:
- Own their Google presence
- Control their office data
- Use CRM intelligently
- Build long-term landlord relationships
Your Google profile isn’t just a listing.
It’s your digital shopfront for office deals.
